I co-developed marketing content for these products - customer profiles, internal web pages, A+ content, and external messaging - in partnership with Marketing Communications, Video, and Public Relations teams.
Corsair One is for someone who wants a lifestyle computer, something distinctive. It's unique, powerful, quiet, and a real head-turner. This user games, they want to game in style, and they're willing to pay a little extra to get something exciting.
This is a premium-level, lifestyle product with a price to match. It's not a "speeds and feeds" gaming PC; it has competitive performance, but it's the small form factor, near silent operation, and sleek industrial design that make it desirable.
The press cycle targeted both traditional PC press and more specialized reviewers and influencers who would be able to emphasize the technology and experience.
Our own marketing assets and A+ content further drove that message home, drawing on demonstrating its size and how the end user benefited from its patented engineering and design.